Attention to HIV-Prevention Information

An implicit assumption in the design of HIV-prevention interventions is that the people who most need HIV-prevention information are the ones who actually receive it. However, there is a dearth of work examining who pays attention to information about HIV-prevention. Are high-risk audiences more or less likely to attend to information about HIV-prevention? What cognitive and emotional responses predict attention (versus inattention) to HIV-prevention information? Do disparities in attention to HIV-prevention information parallel disparities in health outcomes? At what point do high-risk audiences disengage from HIV-prevention messages? How can we increase attention to HIV-prevention information as a way of reducing the spread of HIV?

Related Publication(s)

Earl, A., Crause, C., Vaid, A., & Albarracín, D. (2016). Disparities in attention to HIV-prevention communications. AIDS care, 28, 1-8.

Earl, A. & *Nisson, C.A. (2015). Applications of selective exposure and attention to information for understanding health and health disparities. In R. Scott & S. Kosslyn (Eds.) Emerging Trends in the Social and Behavioral Sciences. Hoboken, NJ: John Wiley and Sons. DOI: 10.1002/9781118900772.etrds0013

Earl, A., Albarracín, D., Durantini, M.R., Gunnoe, J.B., Leeper, J., & Levitt, J.H. (2009). Participation in counseling programs: High-risk participants are reluctant to accept HIV-prevention counseling. Journal of Consulting and Clinical Psychology, 77, 668-679.

Albarracín, D., Durantini, M.R., Earl, A., Gunnoe, J.B., & Leeper, J. (2008). Beyond the most willing audiences: A meta-intervention to increase exposure to HIV prevention interventions by vulnerable populations. Health Psychology, 27, 638-644.

Albarracín, D., Leeper, J., Earl, A., & Durantini, M.R. (2008). From brochures to videos to counseling: Exposure to HIV-prevention programs. AIDS & Behavior, 12, 354-362.